How To Scan A QR Code

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I keep seeing QR codes pop up more and more. East London, New York, Cornwall...and even the Lake District. Last Christmas I was in a karaoke bar in Edinburgh with some guys from my football team (of which none of them work in digital, and wouldn't…

QR Codes on Bikini Bottoms

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This is from last year, but definitly worth adding to the jamjar. Last summer, Betfair placed QR codes on two beach volleyball sportswomen.Zara Dampney, 24, and Shauna Mullin, 26, agreed to wear bikini bottoms that have the quick response (QR)…

Owned Media Is More Loaned Media

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Anyone working in digital marketing or for an advertising agency will use the words Paid Media, Owned Media, and Earned Media. But is Owned Media really Owned Media?PEO Model - should Loaned Media be part of the mix?I was reading an old Forrester…

Honda Jump Skydiving Advert

Honda looks set to take TV advertising to a new level this evening, as they attempt a live skydiving ad.The skydiving ad, which looks set to be unbranded is meant to build interest ahead of a new Honda car launch. There are snippets of information…

IKEA Train

In an interesting PR/advertising stunt, retail giant IKEA has fitted a train in Kobe with sofas and curtains. The 'IKEA train' looks comfy, but if this was done in the UK our Health and Safety boffins would have a field day :)The IKEA train…

Wonderbra Spoof of Cadbury Gorilla Advert

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Nice bit of piggyback marketing from Wonderbra.My colleague told me about this advert, and I had to blog about it......for obvious reasons!My original post about the Cadbury Gorilla advert back in September is fairly lengthy, but I don't need…

Cadbury Gorilla Advert

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The new Cadbury's Dairy Milk (CDM) advert is a stroke of genius. I haven't written a post in a while (v busy) but though that the new Cadbury's gorilla advert was worth writing about.Being in the advertising/marketing industry, I now have a…

Lynx Clicker Advert

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Fantastic advertising by Unilever. The new Lynx clicker advert has taken the UK by storm, and on an average night out you'll probably find groups of guys going round with their very own Lynx clicker, clicking each time a girl makes a pass…