This is from last year, but definitly worth adding to the jamjar. Last summer, Betfair placed QR codes on two beach volleyball sportswomen.

Zara Dampney, 24, and Shauna Mullin, 26, agreed to wear bikini bottoms that have the quick response (QR) codes printed on to them.

When the codes are scanned, the user is directed to a registration page to join Betfair, offering consumers a free bet. You’d need to get pretty close though. Obviously.

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