Burger King launches 6 Pack

One of the first stories I read this morning caught my eye. Burger King is set to launch a burger that can be shared between 6 people.

Affectionately called the 6 Pack, Burger King is rolling out what it claims to be the first burger made for sharing in an attempt to take on the fast-food pizza chains.

I know the Burger King 6 pack is meant to be for sharing, but at £4.49 by itself or £5.69 as part of a meal I know plenty of people who will have this for themselves. Surely Burger King is simply aiding obesity, not trying to prevent it?!