Owned Media Is More Loaned Media
advertising, digital, Loaned Media, Marketing, Owned Media, PEOAnyone working in digital marketing or for an advertising agency will use the words Paid Media, Owned Media, and Earned Media. But is Owned Media really Owned Media?PEO Model - should Loaned Media be part of the mix?I was reading an old Forrester…
Visualizing Foursquare Check Ins
check in, data visualization, digital, foursquare, geodata, mobileAs of June 2011, Foursquare has 10 million members. I am one of those members, and am a big advocate of Foursquare. But recently more and more people I chat to about Foursquare say they are bored with it, and don't see the point in using it…
Switching Off Means Switching On
digital, Dilbert, online, Switching Off, workI've worked in digital marketing for 7 years. I'm online for approximately 13 hours per day, split between desktop and mobile. I had a conversation with a friend recently who told me I sometimes need to 'switch off'.For many people, the idea…
Apple announces iMessage for iOS 5
digital, iMessage, iOS 5Apple has announced the launch of their own iOS messaging system with iOS 5; iOS iMessage. iMessage is a Blackberry messenger equivalent...and much more. It's a new unified messaging service for all iOS devices. Text message, photos, video,…
New Google Chrome TV Advert – Dear Hollie
digital, Google, TV advertisingIt stands to reason that Google have never been big on print or TV advertising, but the digital giant finally debuted it's first UK TV advert for Google Chrome, entitled 'Dear Hollie', on May 28th.Tonight, during tonight's final of Britain's…
3D Display Advertising
digital, digital marketing, Display AdvertisingWe're rapidly moving into a 3D generation, with technology companies and entertainment houses developing a whole host of 3D consumer products. With that in mind, are we far off 3D display advertising?BSkyB launched their 3D TV service in October…
ICANN Opens Up Internet Domain Free for All
digital, domain changes, ICANN, internet, TLDThe Internet Corporation for Assigned Names and Numbers (ICANN), who oversee the way internet addresses are assigned, signed off a policy that will set a milestone for the history of the internet.Historically top-level domains (TLDs), such as…
Rapid Google Indexing
digital, Google, indexingIn August 2007, Matt Cutts (a Google software engineer) wrote a post about Google's minty fresh indexing picking up new content within a matter of hours. This was a good read and a good way to read how Google's indexing has changed over time.I…
Most Watched YouTube Video Clips/Videos 2007
digital, videos, YouTubeHappy New Year!YouTube had a storming year in 2007, so congratulations to all the team on their success.After doing a couple of searches over New Year I noticed YouTube had published a list of the most watched videos on their blog. The top ten…
Blackle – The Energy Saving Search Engine
digital, search enginesI've been meaning to blog about Blackle for months, and finally with a bit of free time (and jet lag) I finally can.Blackle was brought to my attention when I was travelling round London and a couple of guys on the tube were talking about an…
